Amid the global smartphone market slump, Samsung has leaned on its Galaxy A series as a chief growth engine — a strategy that could also be contributing to the company's better-than-expected Q3 earnings guidance released yesterday.
Samsung consolidated its lineup of low- to midtier smartphones in 2019 under the new Galaxy A series, and it has since seen device sales mount, with shipments reaching over 20 million in July alone, according to Counterpoint Research. And during Q2 2019, the Galaxy A series accounted for over half (56%) of Samsung's smartphone sales. The strength of the Galaxy A series largely helped Samsung's smartphone shipments return to annual growth in Q2 after six consecutive quarters of declines.
Here are two key trends that have contributed to the success of the Galaxy A series: See the rest of the story at Business InsiderSee Also:Vodafone is looking to cut UK network costs with OpenRAN equipmentTHE RISE OF CLOUD GAMING: Cloud-based streaming is the next frontier in the video gaming ecosystem — here’s why cloud service providers and telecoms are vying to tap the multibillion-dollar opportunityVanguard is looking to break banks' stronghold on the $6 trillion currency market with a new blockchain platform
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